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The Restore the Mississippi River Delta Coalition is hiring a full-time Digital Marketing and Communications Associate based in its New Orleans, LA office.
The Digital Marketing and Communications Associate will leverage online engagement strategies to raise awareness and build support for restoration of the Mississippi River Delta on behalf of National Audubon Society, Environmental Defense Fund, and National Wildlife Federation, as well as in collaboration with regional partners Coalition to Restore Coastal Louisiana and Lake Pontchartrain Basin Foundation. S/He will develop and implement strategies for growing the Coalition’s online audience across a variety of digital properties, as well as track performance and iterate accordingly. The Digital Marketing and Communications Associate will be a part of the communications team and will be charged with translating its goals online by designing and distributing web-based content across the Coalition website, social media, email list and other digital platforms. S/He will help broadcast in-person events, meetings, and hearings to a digital audience through a variety of engaging tactics, as well as develop content, such as videos, infographics and more that educate and inform. The Digital Marketing and Communications Associate will help design and implement online paid media strategies across a variety of platforms. Candidate must possess a strong fluency in social media, email marketing and digital content management. Skills in CSS/HTML, experience with WordPress, graphic design and video editing highly desired.
- Manage content on campaign website, blog and social media properties; working with campaign staff to design, create, edit, and regularly update multimedia pages on the site; analyze website statistics.
- Develop strategies for reaching new audiences on Coalition social media properties, including Facebook, Twitter, Instagram and LinkedIn, as well as identify potential emerging platforms and innovative techniques for reaching target audiences.
- Coordinate with communications team on implementation of communications messaging and strategies across coalition online platforms:
- Make suggestions for tailoring messaging and packaging content specifically for online audiences on different online platforms.
- When appropriate, coordinate with partner organizations’ online teams to execute social media campaigns and leverage larger organizational platforms when possible.
- Spearhead implementation of site redesign, working closely with senior communications staff and contractors to manage workflow and deliverables.
- Ensure optimal user experience across coalition website and social media platforms, maintaining seamless consistency with coalition strategy, branding and messaging.
- Establish quantifiable goals for Coalition online work, including numbers of constituent and fan bases on social media (including influencers and activist subgroups), website visits and engagement activities, such as online actions taken.
- Draft and implement social media content, including text, photos and other graphics for sharing.
- Identify emerging platforms and digital processes worth pursuing as part of larger online engagement strategy.
- Attend relevant on-the-ground events, hearings and meetings as needed to document and engage an online audience through live-tweeting, photo-sharing, videos, blog posts and other means.
- Manage Coalition blog, Delta Dispatches, editorial calendar, including developing and updating content.
- Maintain systems to track and evaluate performance analytics for website and social media platforms to improve content and engagement against key metrics and benchmarks.
- Manage coalition email list: This includes recommending opportunities to engage email subscribers through action alerts, developing monthly e-newsletters, growing subscriber list and more.
- In direct coordination with Communications committee and contractors, maintain online advertising efforts, placing ads and reporting on performance to ensure success of digital advertising as part of larger paid media strategy.
- Employ optimal Search Engine Optimization (SEO) and Search Engine Marketing (SEM) practices to help drive traffic and inform decisions on content.
- Support senior communications staff as needed in achieving strategic team and coalition goals online.
Qualifications and Experience:
- Bachelor’s Degree required; strongly preferred in marketing, communications or other related field.
- 2-4 years’ experience managing web content, social media strategy and online communications for a large organization, with proven track record of growth in user base and engagement.
- Experience developing engaging and innovative online communications materials for a wide range of audiences across a variety of platforms.
- Demonstrated success leveraging a wide variety of social media platforms and innovative tactics to engage and reach supporters.
- Knowledge of SEO/SEM, as well as experience managing and implementing paid media campaigns online.
- Prior experience in site redesigns with an eye for what makes a compelling and engaging site layout and online presentation.
- Exceptional writing and editing skills. Ability to communicate complex and technical information clearly to many audiences. Must write quickly and well under pressure.
- Proactive, self-starter able to get things accomplished with minimal direct supervision.
- Strong proficiency in a wide range of digital platforms and programs, including Microsoft Office, Adobe InDesign, Photoshop and Premiere Pro, WordPress, Google Analytics, Facebook, Twitter, Instagram, LinkedIn, YouTube, Engaging Networks or similar email management system.
- Photography, sound and video recording and editing capabilities; experience in the nonprofit sector on issues related to conservation; knowledge of Louisiana and its people/geography/history/environment.
- Must be willing to travel, as well as commit to some evening and weekend work as needed.
How to Apply:
Interested candidates should submit a cover letter detailing your interest in the position, resume, and references and complete the application here.
The Restore the Mississippi River Delta Coalition is working to protect people, wildlife and jobs by reconnecting the river with its wetlands. As our region faces the crisis of threatening land loss, we offer science-based solutions through a comprehensive approach to restoration. Composed of conservation, policy, science and outreach experts from Environmental Defense Fund, National Audubon Society, National Wildlife Federation, Coalition to Restore Coastal Louisiana and Lake Pontchartrain Basin Foundation, we are located in New Orleans and Baton Rouge, Louisiana; Washington, D.C.; and around the United States.No Comments
TV cooking show to spotlight area wetlands' plight
By Meredith Burns, Houma Courier. Feb. 2, 2016.
"Barataria-Terrebonne National Estuary Program staff will show off some of the area’s best seafood on an episode of the TV show “Flip My Food” airing this week…" (read more)
7 Louisiana coastal restoration projects gain new approvals
By Mark Schleifstein, The Times-Picayune. Feb. 1, 2016.
"A federal-state coastal restoration task force has ordered design work to begin on five new restoration projects and a restoration demonstration. It also OK'd the start of construction on two existing projects…" (read more)
Final bays on Bonnet Carre Spillway closed Monday as Mississippi River level slowly falls
By Amy Wold, The Advocate. Feb. 1, 2016.
"The last 24 bays at the Bonnet Carre Spillway were closed Monday, ending the flow of Mississippi River water into Lake Pontchartrain, but south Louisiana could see more rising river water in the spring…" (read more)
Engineering will start on two coastal restoration projects in south Lafourche after a state-federal task force approved paying their design costs
By Associated Press. Feb. 2, 2016.
"THIBODAUX, Louisiana — Engineering will start on two coastal restoration projects in south Lafourche after a state-federal task force approved paying their design costs…" (read more)
Deepwater Horizon restoration projects need accountability
By Larry McKinney, TribTalk. Feb. 1, 2016.
"After years of assessment, litigation and negotiation, BP has agreed to pay more than $20 billion in penalties to settle claims in the Deepwater Horizon oil spill that devastated the Gulf of Mexico in 2010. In October, the Natural Resource Trustees released an eye-popping overview of their plans to put that money to use restoring the environment…" (read more)
Nearly 1,000 scientists in Tampa for conference on BP oil spill
By Keith Morelli, The Tampa Tribune. Feb. 1, 2016.
"TAMPA — Nearly 1,000 scientists, researchers and environmental experts from all over the globe are in downtown Tampa this week for the four-day Gulf of Mexico Oil Spill & Ecosystem Science Conference…" (read more)
How long will Lake Pontchartrain stay dirty?
By Todd Masson, The Times-Picayune. Jan. 28, 2016.
"The U.S. Army Corps of Engineers expects to complete the task of closing the bays in the Bonnet Carre Spillway next week, but that won't immediately alter the hydrological makeup of Lake Pontchartrain…" (read more)
Did spillway opening push speckled trout out of Lake Pontchartrain?
By Todd Masson, The Times-Picayune. Jan. 28, 2016.
"Salinity isn't terribly important to speckled trout this time of year, but clarity is, and for the past couple of weeks, much of Lake Pontchartrain has been about as clear as advanced-placement calculus…" (read more)
New Orleans Is Done Fighting Water
By Julian Spector, City Lab. Jan. 29, 2016.
"Unlike some other flood-prone, below-sea-level cities, New Orleans keeps its water hidden. Whereas Amsterdam and Venice channel the seas through a dense network of canals dispersed throughout the city, New Orleans long ago resorted to fortifying its borders against the lakes, river, and swamps that surround it—pumping out whatever water got through. That was one reason why Hurricane Katrina hit the levees with such ferocity: the pent-up floodwaters got funneled down the man-made canals until they crashed against man-made barriers…" (read more)
Louisiana pays more than $19K for destroyed wetlands
By The Associated Press. Jan. 28, 2016.
"Louisiana has had to pay nearly $20,000 to compensate for the fact that New Orleans’ City Park illegally cleared more than an acre of wetlands for a new golf course last year…" (read more)
Terrebonne Parish Council approves new parish administrators
By Sean Ellis, The Daily Comet. Jan. 27, 2016.
"The Terrebonne Parish Council unanimously approved all of Parish President Gordon Dove's appointments of parish administrators and the parish's attorney and assistant attorneys at its meeting tonight…" (read more)
Lt. Governor Billy Nungesser promotes tourism to stimulate state economy
By Liz Koh, KPLC-TV. Jan. 28, 2016.
"While State Treasurer John Kennedy discussed the state's struggling oil industry at the Golden Nugget on Thursday, over at L'Auberge, newly-elected Lt. Governor Billy Nungesser proposed a solution to stimulate the state's economy…" (read more)
Floodwaters start to recede
By Stacy Gill, The Advocate. Jan. 27, 2016.
"Several roads that were closed recently because of floodwater from the Mississippi River in West Feliciana Parish remain closed as of Jan. 25, including River Road at Tunica, Cat Island Road at Polly Creek and the low-water bridge at Solitude…" (read more)
Nungesser taps former LDWF secretary to lead state parks
By Greg Hilburn, The News Star. Jan. 26, 2016.
"Robert Barham, who served two terms as former Gov. Bobby Jindal's Louisiana Department of Wildlife and Fisheries secretary, will direct state parks and historic sites under new Lt. Gov. Billy Nungesser…" (read more)
Gentilly Resiliency District goes against flow of how New Orleans handles stormwater
By Greg LaRose, The Times-Picayune. Jan. 26, 2016.
"A $141 million grant the federal government awarded New Orleans last week will allow the city to tackle one of its most ambitious infrastructure projects since a network of drainage canals and pumping stations were built to turn its sub-sea level swampland into sprawling suburban-style neighborhoods decades ago…" (read more)
What You Need to Know About the Gentilly Resiliency District
By Lauren LaBorde, Curbed. Jan. 27, 2016.
"New Orleans recently won a grant to improve handling of stormwater, and the buzzwordy Gentilly Resiliency District was presented as one of the initiatives the grant will power. The only thing we knew about it then was the vague aim of creating "resilient safe and equitable communities of opportunity," but now there's more info. Here's the skinny…" (read more)
Bonnet Carre Spillway closing begins as river slowly drops
By Mark Schleifstein, The Times-Picayune. Jan. 25, 2016.
"The Army Corps of Engineers began closing the first 10 of 210 bays in the Bonnet Carre Spillway weir at Norco on Monday (Jan. 25), as the flow of the Mississippi River continued to drop at the Carrollton gauge in New Orleans. The corps hopes to complete the closure of the structure, which diverts river water to Lake Pontchartrain to reduce the height and speed of water stressing levees in the New Orleans area, in seven to 10 days, spokesman Ricky Boyett said…" (read more)
Corps begins closing gates on Bonnet Carre Spillway; could have all gates shut by Feb. 2
By Amy Wold, The Advocate. Jan. 25, 2016.
"The U.S. Army Corps of Engineers began closing bays at the Bonnet Carre Spillway on Monday as the water level along the Mississippi River continues to fall slowly…" (read more)
HUD awards $233.8M to Louisiana and N.O. under NDRC
By WWL.com. Jan. 25, 2016.
"At a ceremony at Mirabeau Gardens in New Orleans today, HUD Regional Administrator Tammye Treviño, Louisiana Governor John Bel Edwards, New Orleans Mayor Mitch Landrieu and the Rockefeller Foundation announced that a total of $233.8 million had been awarded to the State of Louisiana and the City of New Orleans under the National Disaster Resilience Competition (NDRC). Nationally, a total of $1 billion in grants was awarded to 13 States and cities, all of whom will use the funds for resilient housing and infrastructure projects in areas that were impacted by recent major disasters…" (read more)
Our Views: Long-term plan for coastal diversion projects
By Editorial Board Staff, The New Orleans Advocate. Jan. 21, 2016.
*features John Lopez (Lake Pontchartrain Basin Foundation) and Kimberly Davis Reyher (Coalition to Restore Coastal Louisiana)
"When Mother Nature gives you an opportunity, you’ve got to be in position to take advantage of it. Now, with the Mississippi River hitting its crest in January, another high-water event will not be of much help to Louisiana’s endangered coastline…" (read more)
HUD sends La. $234M for flooding
By Cain Burdeau, The Associated Press. Jan. 23, 2016.
"NEW ORLEANS — In a nod to the threat Louisiana faces from flooding, the federal government is sending $233.8 million in grants to Louisiana to relocate a coastal American-Indian village, prevent damage from hurricanes and make a suburban slice of New Orleans better at handling stormwaters…" (read more)
Mississippi River water level to start slow decline; some Bonnet Carre gates could close next week
By Amy Wold, The Advocate. Jan. 22, 2016.
"The beginning of the end for the latest Mississippi River flooding has arrived in south Louisiana because water levels will start to slowly fall on Saturday in Baton Rouge, possibly prompting the closure of some bays at Bonnet Carre as early as Monday…" (read more)
Guest column: River should be harnessed for restoration
By Jeff Hebert and David Muth for The Advocate. Jan. 22, 2016.
"The recent opening of the Bonnet Carre Spillway is a dramatic reminder of our region’s precarious relationship with water and the responsibility and opportunity we have to be innovative leaders in water management…" (read more)
Louisiana awarded $92 million in disaster resilience funds: $52 million to help relocate Isle de Jean Charles community
By Amy Wold, The Advocate. Jan. 21, 2016.
"Louisiana has been awarded more than $92 million through a National Disaster Resilience Competition, part of which will help the community of Native Americans living in Isle de Jean Charles to relocate to safer ground…" (read more)
City of New Orleans wins $141 million to build Gentilly 'resilience district'
By Robert McClendon, The Times-Picayune. Jan. 21, 2016.
"The city of New Orleans Thursday (Jan. 21) won a $141 million grant to create a "resilience district" in Gentilly…" (read more)
Gov. John Bel Edwards' plan to use oil spill funds at odds with lawsuit settlement
By Melinda Deslatte, Associated Press. Jan. 21, 2016.
"Gov. John Bel Edwards' proposal to redirect Gulf oil spill recovery money to rebalance this year's budget appears to conflict with a legal settlement the state struck two years ago, aimed at ending a lawsuit over Louisiana's "rainy day" fund…" (read more)
Isle de Jean Charles community to receive $52 million to relocate
By the Houma Courier. Jan. 21, 2016.
"Louisiana will receive $92 million from a federal disaster resilience competition, of which more than half will be spent relocating a local native american tribe from their disappearing homeland…" (read more)
Fisheries officials say the fall shrimp season will close on Monday in state waters close to shore
By Associated Press. Jan. 22, 2016.
"BATON ROUGE, Louisiana — Fisheries officials say the fall shrimp season will close on Monday in state waters close to shore…" (read more)
Mississippi River cresting, to drop slowly in New Orleans
By Mark Schleifstein, The Times-Picayune. Jan. 21, 2016.
"The high water level of the Mississippi River in the New Orleans area seems to have become a wintertime way of life. Ocean-going tankers and cargo vessels appear to tower above St. Louis Cathedral in the French Quarter, and water laps threateningly near Uptown picnickers venturing to the Fly behind Audubon Zoo…" (read more)
Funding continues for coastal projects
By John Guidroz, American Press (Lake Charles). Jan. 20, 2016.
"Two programs that have helped fund coastal restoration projects statewide are dwindling, but two others will pay for continued efforts, a state coastal official said Tuesday…" (read more)
Landowners Encouraged To Convert Old Farmland To Wetlands
By Tegan Wendland, WWNO. Jan. 20, 2016.
"State officials want landowners to convert old farmland to wetlands. The USDA Natural Resources Conservation Service is accepting applications for its Agricultural Conservation Easement Program…" (read more)
'After The Spill' documentary mixes oil and coastal erosion
By Mark Schleifstein, The Times-Picayune. Jan. 20, 2016.
"After The Spill," a new documentary by noted filmmaker Jon Bowermaster, attempts to place the aftermath of the BP Deepwater Horizon oil spill into the context of Louisiana's seeming love affair with the oil and gas industry and its life-and-death battle with coastal erosion…" (read more)
Advocacy group continues push to use river silt to rebuild land
By Sean Ellis, Houma Courier. Jan. 19, 2016.
*features Alisha Renfro, National Wildlife Federation and Simone Maloz, Restore or Retreat
"During high-water events, such as the one being experienced, on the Mississippi River, the river contains more water and sediment than usual and experts from the Restore the Mississippi River Delta Coalition say the natural power of the rivers needs to be used to restore the coast…" (read more)
Sportsmen call for Louisiana governor to commit dollars to restoring coast
By Laurie Wiegler, examiner.com. Jan. 20, 2016.
*features Steve Bender, Vanishing Paradise and National Wildlife Federation
"Yesterday, Jan. 19, 125 Louisiana sportsmen businesses and organizations sent a letter to Louisiana's new governor, John Bel Edwards, asking that he honor his commitment to restoring Louisiana’s coast…" (read more)
John Bel Edwards proposes sales tax hike for April 1 and other budget-fixing measures
By Julia O'Donoghue, The Times-Picayune. Jan. 19, 2016.
"Gov. John Bel Edwards is proposing to increase the state sales tax by 25 percent on April 1 — adding an extra penny to the existing 4-cent-per-dollar levy — to get the state's immediate budget crisis under control…" (read more)
Louisiana officials monitor Bonnet Carré Spillway opening for impacts on state's oyster industry
By Mark Leberfinger, AccuWeather.com. Jan. 20, 2016.
"Despite concerns about the impact of a rare spillway opening to alleviate Mississippi River flooding, Louisiana officials are cautiously optimistic about this season's oyster harvest…" (read more)